Nathan is an avid outdoorsman looking to sell his old fishing gear to buy new fishing gear, but doesn't want to deal with all the complicated web sites like craigslist and ebay Nathan sees a TV commercial about an app called ReelTrail, the best place to buy and sell your outdoor gear Nathan pulls out his cellphone and downloads the free ReelTrail app He simply snapped some photos and adds a description of his fishing gear Within no time his gear is sold and Nathan gets paid Nathan then shops around on ReelTrail and finds the exact fishing equipment he needs to buy All of Nathan's problems are solved through Reeltrail, "The best place to buy and sell your outdoor gear"